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Archive Team: You're the Archive Now, Dog

Archive Team

YTMND, an initialism for "You're the Man Now, Dog", was an online community centered on the creation of hosted memetic web pages (known within the community as fads, YTMNDs or sites) featuring a juxtaposition of an image (still or short animation) centered or tiled along with optional large zooming text and a looping sound file. Images and sound files used in YTMNDs are usually either created or edited by users. YTMND is generally a humor website, owing its tone and culture to the original YTMND and its early imitators. Other YTMNDs, however, are artistic or political.

YTMND originated in 2001 from Max Goldberg's original website, "yourethemannowdog.com", which he registered along with "dustindiamond.com" after seeing a trailer for the movie Finding Forrester in which Sean Connery says the line "You're the man now, dog!". Originally, the website featured the text "YOURE THE MAN NOW DOG.COM" drawn out in 3D ASCII text with a sound loop from the Finding Forrester trailer of Sean Connery reciting the phrase "You're the man now, dog!". The advent of zoomed text currently on the website was seen in the following months, where the website also featured a photograph of Sean Connery. Goldberg's new creation inspired others to make similar sites with other movie and television quotations (or any other sound clip they wished to use). At first, Goldberg maintained a list and mirror of these sites, but the list soon became exceptionally long.

In 2004, Goldberg wrote a press release after winning a lawsuit filed by Dustin Diamond for the "fan page" at the aforementioned dustindiamond.com. He mentioned yourethemannowdog.com, as well as a new website, YTMND, that would be ready by April 10. The website opened that day after a rushed coding and design process. The site caught on in popularity and became an Internet phenomenon when major weblogs and Internet forums began linking to the Picard Song YTMND.

On August 29, 2016, Max Goldberg announced that YTMND would likely soon be shutting down, citing ill health and the site's inability to fund its own hosting fees from ad revenue. Goldberg stated "Besides being a time capsule I don’t really see a reason for it to continue to exist... It seems like the internet has moved on...And I’ve moved on too. I don’t have much interest in the site beyond it being good memories." On May 12, 2018, the site stopped accepting new user signups as a result of Google shutting down version 1 of its ReCAPTCHA anti-spam mechanism. On May 13th, 2019, the website was permanently shut down; any attempts to connect to the website now results in timeout errors.

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Archive Team
Media Type
17
web
Year
17
2018
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Language
17
English
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Archive Team: You're the Archive Now, Dog
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Archive Team: You're the Archive Now, Dog
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Archive Team: You're the Archive Now, Dog
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Archive Team: You're the Archive Now, Dog
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Archive Team: You're the Archive Now, Dog
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eye 2,038
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Archive Team: You're the Archive Now, Dog
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eye 1,495
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